A Digital Marketing Blog
Keeping your website traffic high requires more than just churning out new content regularly. It demands strategic updates and the occasional pruning of your older posts. Imagine the relief of a homeowner finding your advice on emergency air conditioner repairs at 3:00 AM during an August heatwave. That’s the power of timely, relevant content. As …
Elevate your social media presence this spring by refreshing your profile with updated imagery. A high-quality avatar photo and consistent brand visuals across your profiles make a lasting impression, ensuring your digital identity remains fresh, engaging, and reflective of your brand’s values.
Learn about the history and the importance of reach and frequency in advertising, detailing how to calculate, interpret, and optimize these metrics for maximum campaign effectiveness, alongside FAQs to deepen understanding.
Discover the power of A/B testing in enhancing your website’s user experience and content. Learn how this vital tool can uncover insights into user behavior, leading to improved engagement and conversion rates.
The Crucial Role of Brand Consistency In the ever-evolving world of branding, maintaining a consistent public face is not just beneficial; it’s imperative. At my digital marketing agency, we’ve observed a significant gap in brand consistency, particularly in individual ad campaigns and spin-off pieces. Whether it’s newsletters, email marketing, or employee communications, the devil is …
In today’s digital age, a website is often the first impression that a customer has of a business. To ensure a positive user experience, it’s important to focus on website usability. These 8 practical tips to help improve your website’s usability and boost your business’s online presence.
Wishing you a very Happy Holiday season and a peaceful and prosperous New Year to you and yours from reach/frequency.