A Digital Marketing Blog
Is your outdated content hurting your SEO? Learn when and how to implement content pruning in 2025 with our step-by-step audit process. Discover advanced strategies to identify, update, consolidate, or remove underperforming content to improve search rankings and user experience.
Boost your blog’s traffic by harnessing the power of authoritative backlinks. With over two decades in digital marketing, I’ve seen firsthand how strategic backlinking can elevate your blog’s visibility and authority, driving substantial traffic and setting your content apart in the competitive digital space.
Learn about the history and the importance of reach and frequency in advertising, detailing how to calculate, interpret, and optimize these metrics for maximum campaign effectiveness, alongside FAQs to deepen understanding.
The Crucial Role of Brand Consistency In the ever-evolving world of branding, maintaining a consistent public face is not just beneficial; it’s imperative. At my digital marketing agency, we’ve observed a significant gap in brand consistency, particularly in individual ad campaigns and spin-off pieces. Whether it’s newsletters, email marketing, or employee communications, the devil is …
Have you ghosted your blog? It seems like every blog starts with the right intentions — create compelling content that strengthens your brand and creates opportunities to convert readers to customers. But, after some time, it becomes more challenging to come up with topics and find writers. Pretty soon, your blog becomes stagnant and outdated. Here …
What is Website Maintenance? In a nutshell, website maintenance is the work needed to keep your website working optimally, meeting the needs of your audience, and projecting a professional image of your business or organization. That’s a mouthful, and a bit abstract, so let’s use a metaphor to help. Think of your website as a …
It’s difficult to complete a race or identify a winner if there is no finish line. Goals help us to measure success and remedy failure. Like any aspect of your business, your online marketing deserves a set of short-term and long-term goals and objectives. An experienced web marketing and SEO professional can help you establish …