A Digital Marketing Blog
Shawn 
What is Website Maintenance? In a nutshell, website maintenance is the work needed to keep your website working optimally, meeting the needs of your audience, and projecting a professional image of your business or organization. That’s a mouthful, and a bit abstract, so let’s use a metaphor to help. Think of your website as a …
So you’ve decided to make the jump into WordPress. Maybe you’re migrating your business over to WordPress from an older website solution, or you’re brand new to owning or managing a website. Or maybe you’ve taken over managing an existing WordPress site and need to hit the ground running. This WordPress vocabulary guide should get …
Google Data Studio, now known as Looker Studio (still having trouble getting used to that name change) is a great tool for building out data visualization dashboards from the simple to very complex. Today I’m going to show you a quick and easy Data Studio SEO Dashboard. This dashboard complements other SEO strategies like following …
As a graphic designer and Creative Director, I always found it fascinating how something as simple as a single color can communicate so much. You get to think visually while the others on your team need to worry about such things as SEO dashboards and website maintenance. Color is a form of non-verbal communication. Every …
Knowing who is using your site is vital! This article will walk you through the basics of how to attach Google Analytics and start getting data about your audience.
It’s difficult to complete a race or identify a winner if there is no finish line. Goals help us to measure success and remedy failure. Like any aspect of your business, your online marketing deserves a set of short-term and long-term goals and objectives. An experienced web marketing and SEO professional can help you establish …
As a marketing technologist, I’m often trying find a dashboard view for my websites where I can also track marketing data. Some of these reports can be fairly comprehensive, especially when I build a dashboard for a single site. I also have some simple dashboards that allow me to get an instant snapshot for multiple …